Epic Mickey 2

 

Challenge:  Create an interactive & compelling ad unit that showcased a new

in-game character & his abilities, while pulling from the previous game's ad campaign.

Design a full-page takeover unit that raises the bar & can deliver across

publisher networks at-scale.

 

Solution:  By incorporating trigonometry code to dictate asset behavior, we pushed beyond

the status quo of standard responsive layouts. At any time, the angle of each character's

weapon fire is determined from the browser's dimensions, allowing it to fire into the center

of the screen regardless of window ratio.

Animated in AS3 & GreenSock.

Examples of Character Interaction States

Wireframe explaining trigonometry calculations.

Ad Unit UI Screen Capture

ad campaign is no longer hosted live